In today’s day and age, the events we host say a lot about who we are as a person or a brand. So what makes an event feel “premium”? A top event needs to project exclusivity and novelty, yet remain “open” enough for every guest to feel fully comfortable participating. People want to believe they’ve entered a space they couldn’t have secured on their own, and the challenge is making each attendee feel that way simultaneously. That tension is the sweet spot. When it’s achieved,

Padel in the U.S. is at a turning point. Clubs are opening across the country and players are filling courts at a rapid pace. But growth alone doesn’t guarantee staying power. The question now is whether the sport will stay confined to individual clubs or grow into a connected community that gives players at every level something bigger to be part of. Other racket sports have faced this same moment – the tension between club-level play and something larger that connects commu

You get the text:  "Got a game tonight, you in?"  You look at your screen.  "Can’t. Work." If you're anything like us, that message stings. Because you don’t just play padel to compete. You play to stay fit, blow off steam, and connect. It’s the hour of the week you actually look forward to – and somehow, it keeps getting bumped. So we asked ourselves: What if playing padel actually counted as work? Introducing the Corporate Padel League We built this league to flip the scrip